More than a tweet, less than a blog. |
I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising. Also, I blog, tweet and save links for later. |
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"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
David Ogilvy - overheard from the ever so awesome Jonathan Mendez in the discussion over at AVC
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"The most successful marketer will be those that can deliver something as mundane as the truth in an entertaining and engaging way."
Alex Bogusky in a great interview over at Please Copy Me.
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Please don’t use Comic Sans.
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This funny talk on how to get on TED was actually very informative for how to structure a good speech - Lies, damned lies and statistics (about TEDTalks)
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"Apple has said it secured $60 million in advertising commitments for 2010 — or about half the nascent U.S. mobile display advertising market, according to market research from J.P. Morgan."
According to this article in the LA Times, engagement time for Apple’s iAds was 90s (about 10x of online display ads) and CTRs were about 5x that of display ads. I have to admit that I find those results disappointing if you factor in that iAd is brand new and display ads are invisible 30% of the time and placed outside of the flow on pages with +10 other ads. Back in the days, banner ads used to get a 78% CTR - or about 700x more than you get to day on average.
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I can never decide which has the best styling - Royal Tenebaums or Darjeeling Limited?
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(via fuckyeahalbuquerque)
