January 2008
2 posts
7 tags
Wanted: new architecture for writing creative...
So I’ve been experimenting with a couple of different models for writing creative briefs lately. Last time someone did something good in the area, was when Jon Steel released his to-be-bible of Account Planning in the mid-late nineties. However, the conditions for creating advertising (even the definition of advertising) have shifted drastically in the last ten years. We now have one billion...
8 tags
Online advertising: now what?
So 2007 was the year that Internet made it to the big league as an ad medium. In Sweden, it’s suppposedly the second largest paid ad media, after print. But what happens now when Internet needs to pull it’s own weight? No TV or radio to help us drive awareness of our fabulous campaigns. Or at least less of both, and less print as well. Banners? Widgets? Gadgets? Facebook apps?...