October 2009
12 posts
2 tags
Speaking at Microsoft Innovate
On november 9 I’ll be speaking at Microsoft Innovate in Stockholm on how to create banners that does the job properly, both in terms of branding and/or direct response. The main idea, as always, is that the best way to improve ROI (however you define it really) for any ad campaign is thru better creative, rather than targeting or other media levers. Also, I’ll evangelize for the banner...
3 tags
What's up with Copybox? And why is ad tech so...
This is a post I made over at the Burt blog - it’s an update on Copybox and a quick rant about my feeling on creating ad tech vs. lightweight web apps, so I figured it might be relevant here aswell. Last year we presented Copybox at Techcrunch50. But so far, the number of people we’ve let on is very limited. Partly because Jacob Nielsen tells us to, but mostly because we’re the...