May 2010
3 posts
4 tags
Note to self: read "Moneyball"
An interesting discussion has emerged regarding how the ideas of bestselling baseball book “Moneyball” can be applied to advertising. ITIBTWIC started it, Ad Contrarian continued and Dave Trott locked it down.
Moneyball has been sitting on my bookshelf since forever and for whatever reason I have yet to open it, despite the fact I really like other stuff Michael Lewis has written.
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