“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”Leo Burnett (via theadventuresofadgirl)
“The analytical apocalypse: Companies must develop non-cookie-based analytic models. In our brave new world, our reliance on third-party cookies will no longer be permitted. Advertisers will need to create models that can connect advertising campaign results to website traffic and landing pages without the use of cookies. Advertisers will need to ask themselves can if their current optimization models do that. Most likely not. Methods, the mathematics and data models will need to drastically change to optimize our online programs effectively.”The Analytical Apocalype, the best online advertising piece I’ve read in a long time.
On being lean when creating great user experiences. Best deck I’ve seen for quite some time when it comes to ”lean”, “startups” etc.
“Einstein once said, “insanity is doing the same thing over and over and expecting different results.” Entrepreneurs must be insane because every entrepreneur will tell you that there comes a time when you have to keep pushing. So there you go: Do you keep pushing or do you pivot? Is this moment one of those moments? Is is incredibly hard to tell. People tell you to push and they tell you to pivot, but recognizing which of those you are supposed to do at any given point in time is incredibly hard.”Cogblog on insanity and the most critical question in any early stage startup. (via burtcorp)
The Bermuda triangle of Productivity.
3 / 152
