More than a tweet, less than a blog.

More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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More data on this topic, that has already been proven a billion times over: creative is the number one driver of effect in just about any ad campaign, and online is just more of the same. 5x is massive. It’s almost as if the media plan doesn’t matter. But still, the only thing I hear people talking about is targeting, DSPs, ad exchanges, SSPs blabla.

More data on this topic, that has already been proven a billion times over: creative is the number one driver of effect in just about any ad campaign, and online is just more of the same. 5x is massive. It’s almost as if the media plan doesn’t matter.

But still, the only thing I hear people talking about is targeting, DSPs, ad exchanges, SSPs blabla.

1 note

  1. vonsydow posted this