More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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No one but a fool would suggest that the internet is not a popular and influential medium. That’s not the issue. The issue is the effectiveness of internet advertising.  
 
It’s like the telephone. A hugely popular and important medium. But not a terribly effective advertising medium.  
As usual, the Ad Contrarian sets things into perspective.

(Source: adcontrarian.blogspot.com)

1 note

  1. vonsydow posted this