More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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Working with Gordon reminds me that we’re not in marketing.

We’re in advertising.

All the logic in the world won’t work if that ad’s dull.

Another Dave Trott gem.