More than a tweet, less than a blog.

More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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Learning from "bad" UI - (37signals)

37signals and Tufte always makes it sound so elegant and simple. Note to self: Whipe the dust form your Tufte books and actually read them ;)