More than a tweet, less than a blog.

More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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What Will the Future of Advertising Look Like?

Interesting post about how extreme personalization and message-customization is the future of advertising. I couldn’t agree more.