More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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The best way to get to the point of needing more is by optimizing for today. Use the strengths of your current situation instead of being so eager to adopt the hassles of tomorrow.
From an old 37signals classic by DHH. Worth considering for things beyond software development. Advertising for instance.