More than a tweet, less than a blog. |
I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising. Also, I blog, tweet and save links for later. |
Advertising craves attention, and apparently news readers spend 95% less attention when reading news online than they do when reading good ol’ print. In the light of this change in behavior I would argue it’s surprising they make any money at all.
Their primary problem seems to be one of user engagement, rather than usage monetization…
