More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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$80 Billion? Online Display Market Is Being Overhyped - Advertising Age - Digital

Surprisingly interesting take on the whole traditional vs digital ad debate