More than a tweet, less than a blog.

More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

4935486457
“

Beyond the empirical sciences of revenue optimization, behavioral targeting, customer segmentation and the discovery of on-line arbitrage there lies a need for basic research that develops fundamental models for understanding the environment in which a firm operates and how to question the unknown.

This type of science is closer to applied sociology or experimental physics than the tradition of ponderous economics in that it is driven by and dependant on the immense mass of data that new businesses are generating.

”
Data trades inversely to liquidity.

11 notes

  1. vonsydow posted this