More than a tweet, less than a blog.

More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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New forms of advertising are hard « Lightspeed Venture Partners Blog

Interesting overview on why its important for new ad techs to achieve standard status to grow beyond the quirky startup phase.