More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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Online advertising is like communism. It’s always going to be great some day, it’s just never very good right now.
The Ad contrarian writes a provoking but thoughtful post on the state of online advertising, with a great response from Advertising Lab.