More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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Caterpillar Cowboy: How Facebook will win the Internet and why that scares the shit out of me

(This post is a longer take on the things mentioned here and here.)

Pre-condition #1: Identity

Facebook, with the release of social plugins, has officially announced that they believe they are the Internet’s digital identity system*. How so? Their new social plugins — Like buttons,…

235 notes

  1. fastpayday4u reblogged this from caterpillarcowboy
  2. abouttitleloan reblogged this from caterpillarcowboy
  3. badloans reblogged this from caterpillarcowboy
  4. absquatulate reblogged this from caterpillarcowboy and added:
    former digerati who abandon online technology...meatspace. I’m no digerati; I’m...
  5. resolute reblogged this from jayparkinsonmd
  6. maha-m-ali reblogged this from soupsoup
  7. nondorf reblogged this from caterpillarcowboy and added:
    Anyone else reminded...movie Minority Report? Maybe...little...
  8. brutto reblogged this from caterpillarcowboy
  9. joesunga reblogged this from caterpillarcowboy and added:
    see if they do come out with...Credit Card. An RFID card
  10. muteboy72 reblogged this from sarahb and added:
    Also read Jonathan Zittrain’s ‘The Future of the Internet and how to stop it’ - excellent book and good speaker. And...
  11. robjohnson reblogged this from caterpillarcowboy
  12. heyheylizbeth reblogged this from sarahb and added:
    I think this is like the 4th thing I’ve read this week alone about how evil and sucky FB has gotten (yes, sucky.) Topped...
  13. currycolleen reblogged this from caterpillarcowboy
  14. jryu reblogged this from caterpillarcowboy and added:
    a re-badged Beacon.
  15. caterpillarcowboy posted this