More than a tweet, less than a blog.

More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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Why Advertising Is Failing On The Internet

Yet another log on the death-by-advertising fire, this time on Techcrunch by some professor from Wharton. It’s well written and researched, but makes the classic mistake of arguing that advertising…