More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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Data and measurements are essential in software, and can take you a long way on their own. But feelings and instincts are necessary too if you want to do something remarkable.
Scott Stevensson on Developers vs. Designers