More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

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Talking the talk

Yay! Two new speaking engagements coming up:

Creative Summit, Sweden (17-18 june)
I’ll be speaking strictly on Burt’s products, the business case for why online advertising needs a creative injection and what our plans are for this year. It takes place waaaay up north in Sweden and includes speakers form Coke and Disney so most likely it’ll be totally awesome.

Webdagene, Norway (10-11 sep)
This will be a talk on constrained creativity, remix as an innovative process and how technology will revolutionize online advertising. Yup, big words. Looking forward to meeting Paul Annet from Clearleft, one of my heroes when it comes to web UX.

Both events look like they have rock solid organisation so I’ll probably post videos of both!