Congratulations CP+B!
…for convincing Daddy to sell their agency. And congratulations Daddy I guess, since they’re getting paid a handsome amount for doing so.
Crispin Porter + Bogusky is recognized as the world’s best agency, being the creators of classics such as Whopper Freakout, Whopper Sacrifice and Subservient Chicken (yes, it seems as BK has been a good client). And now they’re venturing into Europe by purchasing Daddy, with the objective of creating an innovation powerhouse in Gothenburg, Sweden, of all places.
This is naturally exciting stuff, mostly because I’m happy for all the founders/partners at Daddy, but also since I’ll get the chance to see how the industry’s best and brightest are working up close. I attended CP+B’s Digital Peep Show in NYC last week and I was extremely impressed by how they approach things!
Again. Congrats Björn, Jonas, Gustav and the rest. You deserve it!
