More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

972050722

This year’s Techcrunch50 and why most companies presenting there are too good

Another year, another Techcrunch50. This year we didn’t present though, adding ourselves to the massive pile of fanboys.

gvs-cafe-jobbar

Most companies presenting were very well polished, but still kind of dissappointment since, well I actually understood what most of them did :)

Seems to me that companies with products in the very early stage should really give you a “WTF - is this it?” kind of feeling. At least if a company is trying to hit it really big. I doubt that I would be even close to understanding the potential of Microsoft, Google, Facebook, Twitter etc. after hearing a 5-10 minute presentation - which often includes introduction, market, problem, solution, demo and summary btw. - when they were showing their product for the first time.

It would frankly be interesting to just see some solutions to problems I didn’t even know existed.

But Techcrunch50 is great fun, I tell you that. Nice people, decent parties and kind of unreal to discuss what Burt is up to with people who’s products you depend on every day. It’s a shame that we don’t see more European companies on stage or in the audience.

gvs-jaan

Also, I had an excuse to grab coffee with Jaan Orvet, the super awesome web maniac who’s helped us out with Copybox lately.

Next week, we’re heading to DEMO in San Francisco, which I haven’t visited before. But considering that the tradition and track record of DEMO is quite insane, it should be great fun.

gvs-17mile

To kill time before San Diego, I’m cruising along Highway 1 for a weekend in LA with the rest of Burt’s core team. Life could be worse, I guess :)