I’m Gustav von Sydow. I live in Stockholm and I’m the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising. Also, I blog, tweet and save links for later. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-2058442-6"); pageTracker._initData(); pageTracker._trackPageview(); Tumblr (3.0; @vonsydow)http://gustavvonsydow.com/“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.”<br/><br/> - <em>David Ogilvy - overheard from the ever so awesome Jonathan Mendez in the discussion over at <a href="http://www.avc.com/a_vc/2010/08/flying-blind-vs-flying-with-instruments.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+AVc+(A+VC)&utm_content=Gmail" target="_blank">AVC</a></em>http://gustavvonsydow.com/post/1054857130http://gustavvonsydow.com/post/1054857130Thu, 02 Sep 2010 23:15:25 +0200“The most successful marketer will be those that can deliver something as mundane as the truth in an entertaining and engaging way.”<br/><br/> - <em>Alex Bogusky in a great interview <a target="_blank" href="http://www.pleasecopyme.se/2010/08/alex-bogusky-there-is-one-big-reason/">over at Please Copy Me</a>.</em>http://gustavvonsydow.com/post/1031203110http://gustavvonsydow.com/post/1031203110Sun, 29 Aug 2010 16:38:12 +0200alex,advertising<img src="http://30.media.tumblr.com/tumblr_l2uis4hctq1qa6ql2o1_500.gif"/><br/><br/>http://gustavvonsydow.com/post/1013157283http://gustavvonsydow.com/post/1013157283Thu, 26 Aug 2010 09:04:59 +0200amelie<p><span style="font-family: arial, sans-serif; line-height: 15px; font-size: small;">Double the length from one side to the middle.</span></p>http://gustavvonsydow.com/post/968817918http://gustavvonsydow.com/post/968817918Wed, 18 Aug 2010 00:37:19 +0200<img src="http://30.media.tumblr.com/tumblr_l7bitjKkE81qzoxp1o1_400.jpg"/><br/><br/><p>Please don’t use Comic Sans.</p>http://gustavvonsydow.com/post/968816319http://gustavvonsydow.com/post/968816319Wed, 18 Aug 2010 00:36:55 +0200<object width="400" height="251"><param name="movie" value="http://www.youtube.com/v/1Totz8aa2Gg&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/1Totz8aa2Gg&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="251" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p>This funny talk on how to get on TED was actually very informative for how to structure a good speech - <a href="http://www.youtube.com/watch?v=1Totz8aa2Gg&feature=youtube_gdata" target="_blank">Lies, damned lies and statistics (about TEDTalks)</a></p>http://gustavvonsydow.com/post/948404358http://gustavvonsydow.com/post/948404358Fri, 13 Aug 2010 20:45:57 +0200“Apple has said it secured $60 million in advertising commitments for 2010 — or about half the nascent U.S. mobile display advertising market, according to market research from J.P. Morgan.”<br/><br/> - <em>According to <a target="_blank" href="http://latimesblogs.latimes.com/technology/2010/08/apple-ad-partners-happy-with-early-iad-results.html">this article in the LA Times</a>, engagement time for Apple’s iAds was 90s (about 10x of online display ads) and CTRs were about 5x that of display ads. I have to admit that I find those results disappointing if you factor in that iAd is brand new and display ads are invisible 30% of the time and placed outside of the flow on pages with +10 other ads. Back in the days, banner ads used to get <a target="_self" href="http://www.advertising.ie/news/Banner-Campaign-gets-a-78-percent-Click-Through-Rate!">a 78% CTR</a> - or about 700x more than you get to day on average.</em>http://gustavvonsydow.com/post/942758018http://gustavvonsydow.com/post/942758018Thu, 12 Aug 2010 18:33:00 +0200<img src="http://27.media.tumblr.com/tumblr_l71i38bs9E1qzoxp1o1_500.jpg"/><br/><br/><p>I can never decide which has the best styling - Royal Tenebaums or Darjeeling Limited?</p>http://gustavvonsydow.com/post/942049867http://gustavvonsydow.com/post/942049867Thu, 12 Aug 2010 14:45:08 +0200<img src="http://27.media.tumblr.com/tumblr_l6wlf46rNA1qzoxp1o1_500.png"/><br/><br/>http://gustavvonsydow.com/post/928515105http://gustavvonsydow.com/post/928515105Mon, 09 Aug 2010 23:09:04 +0200<img src="http://26.media.tumblr.com/tumblr_l6i93bGB0I1qanb21o1_500.jpg"/><br/><br/><p>(via <a href="http://fuckyeahalbuquerque.tumblr.com/" target="_blank">fuckyeahalbuquerque</a>)</p>http://gustavvonsydow.com/post/902524640http://gustavvonsydow.com/post/902524640Wed, 04 Aug 2010 13:04:16 +0200<img src="http://26.media.tumblr.com/tumblr_kzfo9ww7zE1qanb21o1_400.gif"/><br/><br/>http://gustavvonsydow.com/post/902455926http://gustavvonsydow.com/post/902455926Wed, 04 Aug 2010 12:36:51 +0200“When you have one eye on the goal, you only have one eye on the path.”<br/><br/> - <em>A Zen story punchline, lifted from <a href="http://blog.swiftkickonline.com/2010/07/valedictorian-speaks-out-against-schooling-in-graduation-speech.html" target="_blank">a rather interesting graduation speech</a>.</em>http://gustavvonsydow.com/post/902316799http://gustavvonsydow.com/post/902316799Wed, 04 Aug 2010 11:39:37 +0200zen<img src="http://27.media.tumblr.com/tumblr_l6f5bd54pF1qzoxp1o1_500.jpg"/><br/><br/>http://gustavvonsydow.com/post/883943936http://gustavvonsydow.com/post/883943936Sat, 31 Jul 2010 13:02:00 +0200<object id="__sse4683334" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=canneslions-agileadvertising-subbed-100705070248-phpapp01&stripped_title=agile-advertising-burt-at-cannes-lions" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed name="__sse4683334" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=canneslions-agileadvertising-subbed-100705070248-phpapp01&stripped_title=agile-advertising-burt-at-cannes-lions" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p><a href="http://1982.tumblr.com/post/785724075/via-agile-advertising-burt-at-cannes-lions" class="tumblr_blog" target="_blank">1982</a>:</p> <blockquote><p>via <a href="http://www.slideshare.net/gustavvs/agile-advertising-burt-at-cannes-lions" target="_blank">Agile Advertising - Burt at Cannes Lions</a></p></blockquote>http://gustavvonsydow.com/post/785948577http://gustavvonsydow.com/post/785948577Thu, 08 Jul 2010 19:54:51 +0200<img src="http://27.media.tumblr.com/tumblr_l4l737XOJk1qzoxp1o1_500.jpg"/><br/><br/><p>Happy midsummer from the west coast of Sweden!</p>http://gustavvonsydow.com/post/735632736http://gustavvonsydow.com/post/735632736Fri, 25 Jun 2010 22:18:00 +0200<img src="http://29.media.tumblr.com/tumblr_l4b1eyEhln1qzoxp1o1_500.jpg"/><br/><br/>http://gustavvonsydow.com/post/717781685http://gustavvonsydow.com/post/717781685Sun, 20 Jun 2010 10:40:09 +0200<img src="http://30.media.tumblr.com/tumblr_l0hu09lD8K1qzzvv4o1_500.jpg"/><br/><br/><p><a href="http://gustafalstromer.com/post/504983541/hypem-via-nathanieljames" class="tumblr_blog" target="_blank">gustafalstromer</a>:</p> <blockquote><p><a href="http://hypem.tumblr.com/post/504959674/via-nathanieljames" class="tumblr_blog" target="_blank">hypem</a>:</p> <blockquote><p>(via <a href="http://nathanieljames.tumblr.com/" target="_blank">nathanieljames</a>)</p></blockquote></blockquote>http://gustavvonsydow.com/post/672289778http://gustavvonsydow.com/post/672289778Mon, 07 Jun 2010 08:47:57 +0200<img src="http://24.media.tumblr.com/tumblr_l3jfvcTAOi1qzoxp1o1_500.jpg"/><br/><br/><p>Sometimes the copy and layout of Fantastic Man is just too much perfection.</p>http://gustavvonsydow.com/post/666177528http://gustavvonsydow.com/post/666177528Sat, 05 Jun 2010 12:59:35 +0200“…you just have to rethink what “search” really means. Last night Jobs said he had no interest in search. I am quite certain what he meant is he has no interest in HTML, “traditional” search. But think about what search really is, and I am certain, Apple will be in the search business.”<br/><br/> - <em><p><a href="http://battellemedia.com/archives/2010/06/of_course_apple_is_going_to_do_search_" target="_blank">Of Course Apple Is Going to Do Search. - John Battelle’s Searchblog</a></p> <p><em>Rafer sez:</em><br/>Nope. He also wasn’t interesting in tablets, remember? It’s just yet another remark that means, “don’t you know I deny exactly what we are building now?” It’s HTML5-specific web search — and he’s already got the ads for it.</p> <p>(via <a href="http://rafer.tumblr.com/" target="_blank">rafer</a>)</p></em>http://gustavvonsydow.com/post/663105008http://gustavvonsydow.com/post/663105008Fri, 04 Jun 2010 13:43:24 +0200<img src="http://25.media.tumblr.com/tumblr_l3byo9F6WW1qzoxp1o1_500.jpg"/><br/><br/><p>Teddybears vs Don Carlos at Dramaten. Very, very awesome.</p>http://gustavvonsydow.com/post/652877940http://gustavvonsydow.com/post/652877940Tue, 01 Jun 2010 12:04:31 +0200