More than a tweet, less than a blog.


I'm Gustav von Sydow. I live in Stockholm and I'm the founder of Burt, a software company that makes it dead easy for marketers to test, track and personalize their online advertising.

I also tweet every now and then.

7007401934
The sad truth is: quants were the eunuchs at the orgy. We were the ever-present British guy in every Hollywood WWII film: there to add a touch of class and exotic sophistication, but not really matter much to the plot (and maybe even conveniently take some bad guy’s bullet).
Adgrok in a great piece on startups vs real jobs.